Rebecca McDonough
A strategic individual who fuses my strategic mindset with cultural fluency. I leverage intensive experience in client leadership and data analysis to develop high-impact strategies that translate measurable business goals into genuine, platform-native growth.
Rebecca McDonough
Rebecca McDonough
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Brand Consideration Campaign
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Summer Travel Campaign
MY KEY SKILLS
SKILL 1
Proactive Leadership: Highly determined and efficient, I thrive on owning a goal from inception to completion. I prioritise senior counsel for high-stakes strategic validation and challenging the status quo, always acting in the best long-term commercial interest of the client.
SKILL 2
Deep Brand Understanding & Fluency: I leverage this to merge professional marketing expertise with platform-native insights, creating unique and relevant strategies that make a distinct mark on the audience.
SKILL 3
Strategic Mindset: My experience provides the commercial context to analyse the full campaign lifecycle. I ensure every proposal is justified by its ability to drive measurable brand value, audience growth, and long-term emotional connection — the core metrics that matter.
Contact Me
Let’s chat!